Gregory Unruh
Originator of Carbon Lock-In Theory
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A global authority on sustainability strategy and academic thought leadership—bringing rigorous ideas into executive decision-making and institutional impact.
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From foundational research to Harvard Business Review, MIT Sloan Management Review, and executive education worldwide.
Published in and shaping global management thinking through:
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 From Insight to Impact
Foundational research became frameworks used by leaders and institutions worldwide.
Carbon Lock-In
The concept that reshaped how researchers and policymakers understand energy transition. Carbon lock-in explains why cost-effective solutions fail to scale—and what it takes to break entrenched systems.
Sustainable Business Strategy
Helping leaders navigate the sustainability frontier—aligning strategy with regulatory pressure, technological change, and competitive advantage in a transforming global economy.
Academic Authority
Turning academic insight into visible authority and real-world influence. A structured system for helping scholars and institutions translate research into impact.
Drawn from experience publishing in Harvard Business Review, MIT Sloan Management Review, and working with executive audiences worldwide, Academic Authority provides frameworks, case studies, and strategies for building practitioner relevance and public visibility.
Executive Education and Institutional Strategy
Programs have been delivered at institutions including Columbia University, Rotterdam School of Management, IE Business School, Thunderbird and more.
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